PRODUCT QUALITY AND PRICE PERCEPTION BUYING DECISION AGAINST SALONPAS PAIN RELIEF PATCH IN HYPERMART DAAN MOGOT WEST JAKARTA
In this research aims to analyze the influence of the quality product (X1) and perceived price (X2) on purchase decisions (Y) toward Salonpas Pain Relief Patch (Case Body Oils Study in Hypermart Daan Mogot West Jakarta).The data used in this research is primary data obtained from the answers of the respondents who had bought and feel Salonpas Pain